Designing an iconic tulip glass to celebrate Duvel's 150th anniversary.
The Challenge
The Belgian beer brand, Duvel, hoped to increase awareness of their international brand. Through a partnership with RIT and Wegmans the company held a contest for Graphic Design students to create a design for their 150th anniversary glass.
Approach
My design plays off of the company's slogan... devil of a beer, angel of a company. It features angels and devils locked in an all-out tug of war for the iconic, red Duvel "D". I was heavily inspired by tattoo linework and old style cartoons for the illustration of the glass. A favorite feature of mine is the devil sticking his tongue out at the angel on the wrap around of the glass.
Outcomes
After being presented to a board of judges, my design "The Angel and the Duvel on Your Shoulder" was selected as the 2021 Duvel Glass Design Competition winner. My glass design was produced as a limited run in 2021 in both Belgium and North America and is consider a collector's item!
